, L'acceptation du robot, son appréciation comme un compagnon social, repose sur des éléments sans doute plus subtils, en lien avec son design. Pourtant, un des robots, Nao, le plus « affectif » dans son design, est aussi celui qui manque le plus de crédibilité. Or, cette dimension est sûrement vitale à un moment où les enseignes l'utilisent pour véhiculer une image de marque. L'image d'une enseigne proposant des robots dans ses magasins est sans doute « en avance sur son temps », plus connectée, mais est-elle pour autant plus crédible ? Sans vouloir généraliser cette recherche exploratoire, celle-ci appelle à de plus amples recherches in situ
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