Comparing Marketing and Computer-Based Methods for Evaluating Online Reviews

Noudéhouénou Lionel Jaderne Houssou (1) , Jeanne Lallement (2) , Mickael Coustaty (1) , Luc Béal

1 L3I - Laboratoire Informatique, Image et Interaction - EA 2118
2 NUDD - Usages du Numérique pour le Développement Durable

Abstract This short paper aims to compare humanities and computer-based online review analysis methods. In particular, we evaluate two classical methodologies coming from marketing and natural language processing fields. We assessed them through their ability to translate online reviews into synthetic evaluations reflecting consumers’ overall feelings. Both methods were run in separate ways, then we confronted the results.

Keywords: Online reviews Text mining Content analysis; Online reviews; Text mining; Content analysis

Domains: Computer Science [cs]

Noudéhouénou Lionel Jaderne Houssou, Jeanne Lallement, Mickael Coustaty, Luc Béal. Comparing Marketing and Computer-Based Methods for Evaluating Online Reviews. Information and Communication Technologies in Tourism 2023, International Federation for IT and Travel & Tourism (IFITT), Jan 2023, Johanesbourg, South Africa. pp.261-266, ⟨10.1007/978-3-031-25752-0_28⟩. ⟨hal-03962270⟩